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" There is more openness about giving, and about talking about giving... there is more individual giving than recognised. " accountant
About the report
This new report is part of Philanthropy UK’s efforts to promote a culture of giving in Britain. It aims to provide a qualitative assessment of recent trends in philanthropy through exploring the views of professional advisors, the ‘gatekeepers’ to Britain’s rich. Through their perspectives, it presents a picture of both trends in attitudes by Britain's wealthy towards giving, as well as their actual practices of giving. The report also illustrates the type of support private clients are seeking for their philanthropy.
This report, based on a survey of advisors to high-net-worth individuals, builds on our work published in Why Rich People Give, the first major British study into giving by the wealthy.
The research revealed five key findings. Compared to five years ago, advisors believe that:
- More wealthy people are giving.
- More people are giving during their lifetime.
- Donors are increasingly concerned about how effectively and efficiently their money will be spent.
- Feelings of financial insecurity are less of a barrier to giving.
- More individuals are seeking professional philanthropy advisory services.
Overall the findings present an encouraging outlook for British philanthropy. The research both affirms the conclusions of Why Rich People Give and provides new insight. The report also identifies opportunities for the broader giving community to build on the positive trends identified in the research.
Susan Mackenzie, the author of this report, is Director of Philanthropy UK and was a contributor to Why Rich People Give.
Wealth and Philanthropy: the views of those who advise the rich